Tapping into Innovation: The Story of a 12-pack

Every celebration starts with a “cheers!” Picture that colorful package holding your thirst-quenching drink. But beneath its vibrant exterior lies a hidden cost – one that etches an indelible mark on the world’s Ancient and Endangered Forests. 

Let’s rewind just after that BYOB invitation…watch our new video now! 

Let’s quench our thirst for change and make sustainability the main event, so your next celebration is a celebration for everyone (and everything)!

The story of Pack4Good, now 444 brands strong, exemplifies Canopy’s unwavering commitment to transforming the packaging industry’s unsustainable take-make-waste supply chains and scaling low-carbon, low-impact alternatives often derived from things we waste or burn. 

Through collaborations, innovative tools, consumer awareness campaigns, and a focus on the food, fashion, and beauty industries, Pack4Good has made remarkable strides in reducing environmental impact and saving forests.

Together, we are building a global community dedicated to the preservation of the planet. Thanks to our Pack4Good partners, working to write a brighter future for all‌.  

Now is the time to strengthen commitments, scale solutions, and enshrine protection. Learn how you can help.